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Potential hotbed for future Asian brands
One of the youngest economies of South East Asia, Vietnam, is on the cusp of entering the world of capitalism. With its mid-2006 entry into the WTO, Vietnam would have completed the first phase of its economic resurgence. As is common with the many former colonies which have embraced the dominant current of globalization, Vietnam also faces some humungous challenges at home.
New Book By Martin Roll:Asian Brand Strategy
Executive Summary:Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to drive value will move up the boardroom agenda and become one of the most prominent drivers of value in Asia Pacific...