Branding is Everything
April 2006,By Martin Roll
A branding strategy expert and author of a best-selling book on Asian brands discusses the importance of branding and predicts the rise of regional companies as global names...
Asian On a Roll
October 27,2005 By Gabby Libarios
Renowned keynote speaker and author Martin Roll believes Asia is the superpower of the future...
Companies Must Start Building Strong Brands
October 28,2005
Asian companies should start the shift from being too sales-oriented to giving more attention to building a strong brand if they want to penetrate the global market and make their mark against more established Western brands...
Rolling With The Waves Of Brand Strategy
The Philippines Marketing Association(PMA),as a driver of Filipino excellence,pumps up this year's national marketing conference(NMC) with its very au courant theme,All That Jazz:World-Class innovations.The NMC has its heart set on electrifying the progress of local industries by showcasing leaders with fresh perspectives on avantgarde topics.One such topic that we must re-envision through the eyes of innovation is that of brand strategy.If you were asked to list some of the world's leading brands from the top of your head,what names would come to mind?