LEADERSHIP AND BRANDING:THE ROLE OF THE CEO

By Martin Roll

A recent report by Goldman Sachs discussed the coming of age of the Asian century. The report analyzed the impending domination of China and India as economic and technological powerhouses in the global scene. With more than 2.2 billion people, economies growing at a combined average of 8 percent a year, young and educated population and increasing disposable income, it is no wonder that Asia has become the darling of the world’s corporations. Most of the Asian markets are inundated with a number of local and global brands. The competition has intensified and most often it is the global brand that wins the battle in market after market. This begs the question – what is the secret behind the success of these brands?

Creating Winning Asian Brands

By Martin Roll

Asian CEOs should realise the value in developing a strong brand to set themselves a part from their competitors